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Charlie’s House is a non-profit dedicated to the prevention of injuries to children in and around the home. It was created in memory of 2-year-old Charlie Horn, killed by the weight of dresser that wasn’t secured to the wall. As part of its mission, Charlie’s House participates in and sponsors community-wide events to provide home safety education.
The branding challenge was to respectfully commemorate the exuberance of Charlie and address the innocent curiosity of all children via the serious and hopeful mission of protecting them in the home.
https://www.charlieshouse.org/
Scroll down to see branding.